Established Kaleen is a modern residential development in Kaleen, Canberra. Dylan worked closely with the development team and McGrath Project team to tailor the branding and market strategy for Est.Kaleen, including the brand identity, website and marketing campaign.
Inspired by the character of Kaleen, merging with the residential development concept, the visual identity is developed with mature and contemporary elements. The comprehensive suite of visual identity design including logo with submark, brochure, DM, construction mesh banners and business letterhead.
Est.kaleen’s website is designed to express the nature of the brand and make it easily navigable for potential buyers to obtain desired information. The entire development processes start from website design, development and maintenance to domain registration, hosting, onsite SEO, and finally site launch.